The Zone Naturals Story Highlighted by Indie Beauty Outlet: Beauty Independent


"I want to be the Burt's Bees of the plus size community."

It's a bold statement, and one that our CEO, Joe Freeman, stands by. When we set out to create Zone Naturals – a size inclusive skincare brand for everybody – we had long-term goals in mind.

Last May, we launched our all-natural, everyday anti-chafing stick, Chub Rub Formula to a great reception from our loyal following. Since then, we've brought an active-geared version, a blister prevention product and a bust/bra irritation solution to market. And we're just getting started.

Interested in hearing about where Zone Naturals is headed next? Click here for an up-close look at where we started, where we've been and where we're going in this thorough snapshot compiled by indie beauty media outlet, Beauty Independent.